Upon closer inspection, flaws become evident. The corners curl, and cracks appear. However, in rare instances when attention to detail withstands the closet possible scrutiny, true beauty reveals itself in unexpected ways.

Inspired by the spirit of fearless experimentation embodied by Jameson Caskmates collaboration, the INDIE Channel challenged film photographers Andile Buka and Anke Loots to merge their talents in a one-of-a-kind collaboration.

What began as some hypothetical shop-talk in a Cork bar three years ago, has evolved into a unique taste sensation – now available in South Africa.

It’s time to buy a new Moleskine notebook and sharpen that scriptwriting pencil, because Jameson First Shot 2016 is now officially open for entries, offering you the opportunity to direct Oscar-nominee Maggie Gyllenhaal in your own short film.